This project was commissioned by Nextsport, which sells a range of wheeled sporting products for kids and adults. The company wanted to create a series of children's illustrations featuring dinosaurs and unicorns for a toddler's scooter.
The project: We focused on two main topics: the unicorn/rainbow theme and the animal/dinosaur theme. This project was so much fun, Nextsport's trust in my creativity allowed me a lot of freedom in the art direction!
The process: For this project, taking time for the initial research phase was crucial.
A brief that gives me a lot of freedom is an excellent opportunity to unleash creativity. Still, it can also lead me down a rabbit hole of reference searching and color palette testing!
When the project scope is not entirely defined, I usually brainstorm and create a mood board to share with the client. That will make it easy to narrow down a couple of topics to explore during the sketching process.
➡ Would you like to include illustrations in your project? Let's talk about it!
Send me an email to 📩 rumizsusanna@gmail.com :)
Comments